R-VPN is a VPN platform with flexible settings for secure internet access.
The platform is known for its flexible connection settings and support for multiple protocols. However, the interface has become outdated and inconvenient for some users. The project aims to update the design of the user dashboard and landing page to make the platform more modern and accessible to a broader audience.
( project goals )
Update the visual style and interface of the R-VPN platform to enhance user convenience and satisfaction while retaining all existing features.
Conduct interviews with users to identify their needs and pain points.
Develop prototypes and test hypotheses about potential improvements.
Based on the collected data, implement changes to the design and functionality.
Align new features and visual elements with the client throughout the project.
( research )
To create a user-friendly and modern product, a comprehensive study was conducted, including competitor analysis, user interviews, and the examination of interaction scenarios. This data helped identify key tasks, issues, and user expectations, forming the foundation for all changes.
01
Competitor Analysis
Analysis of VPN services revealed key strengths and popular features, helping to define unique directions for the platform.
02
User Interviews
Client conversations identified inconveniences, essential features, and unnecessary elements, forming the foundation for the new interface design.
03
Interaction Scenarios
The stages of user interaction with the platform were analyzed, enabling the creation of more intuitive and user-friendly processes.
Key Competitors
Strengths
Weaknesses
Opportunities
Patreon
Simple monetization, stable subscription system, user-friendly interface for creators.
Limited page customization, focus solely on subscriptions.
Teachly.ai can offer deeper profile personalization and a wider range of services (courses, webinars, one-on-one calls).
Kajabi
Comprehensive tools for creating courses and selling digital products.
High subscription costs, complex interface for beginners.
Teachly.ai can stand out with a more affordable and beginner-friendly solution.
Teachable
Intuitive interface for creating and selling courses.
Limited audience interaction features.
Teachly.ai can combine course management with engagement tools like community features.
Thinkific
Well-developed analytics, flexible course setup.
Limited tools for audience interaction.
Teachly.ai can offer built-in communication tools (chats, forums).
OnlyFans
Strong monetization tools, direct interaction with subscribers.
Content type restrictions, no educational or course features.
Teachly.ai can attract a professional audience by offering structured content and educational tools.
NordVPN
Strengths
High connection speed, stable performance even under heavy loads, and a wide selection of servers worldwide.
Weaknesses
Complicated interface for beginners, higher cost compared to competitors, and limited customization options.
Opportunities
Introducing a simpler interface, transparent pricing plans, and expanded features for device and connection management.
ExpressVPN
Strengths
Fast connections, ease of setup, and a strong focus on privacy and data security.
Weaknesses
Limited additional features, high cost, and lack of detailed user instructions.
Affordable pricing, support for unlimited devices, and a user-friendly interface for beginners.
Weaknesses
Fewer servers compared to major competitors and inconsistent connection speeds.
Opportunities
Improving connection stability and targeting advanced users by expanding customization and technical capabilities.
( identified hypotheses )
Implement a dashboard with key information: connection status, tariff, and connected devices.
Introduce a site-wide search feature for quick access to instructions and other materials.
Structure instructions by categories and connection types.
Add a control center for managing connected devices with functionality for monitoring and adjustments.
Update the design to make it more beginner-friendly and integrate a mascot to enhance brand recognition.
( prototypes )
The creation of prototypes was based on user research and identified hypotheses, aiming to improve the interface by addressing key issues.
01
Creating Wireframes
Wireframe prototypes focused on functionality, testing the structure without visual distractions.
02
Analysis of User Scenarios
Key interaction stages were analyzed: connection setup, finding instructions, and device management. Pain points were identified.
02
Prototype Testing
Clickable prototypes were tested with users. Feedback allowed refinement of the interface and validation of certain hypotheses.
( landing page )
The landing page was designed to attract new clients and provide clear and useful information about the platform. The design combines minimalism and informativeness, building trust and helping users quickly understand the benefits of using R-VPN.
Server Coverage: A map of servers with regional breakdown.
Advantages: Key strengths of the service.
Free Trial Version: Access to the platform for initial testing.
Tariffs and Connections: Detailed information on tariff plans and protocols.
FAQ: Answers to popular questions.
Reviews: Ratings and comments from real users.
( design concept and mockups )
The updated design of the R-VPN user dashboard emphasizes convenience, minimalism, and intuitive navigation. The interface simplifies access to key features, making the platform easy to use for both beginners and experienced users.
Color Palette: Neutral tones with accents to highlight key elements.
Dashboard: The main page displays connection status, tariff plan, and active devices.
Navigation: Simple sidebar menu for access to news, instructions, and support.
Instructions and Profile: Step-by-step guidance and a user profile block for quick editing.
Connection: Convenient protocol and server selection with regional tabs.
Mascot: Brand elements enhanced with a friendly mascot, emphasizing brand identity.
( results )
The final testing validated the interface’s usability, functionality, and alignment with user needs.
01
Usability
The interface was recognized as intuitive by 90% of participants, reducing task completion time by 40%.
02
Satisfaction
User experience improved significantly: 8 out of 10 participants expressed willingness to recommend the platform.
03
Efficiency
Key scenarios, such as checking tariffs, searching for instructions, and completing payments, were performed quickly and without difficulties.
