Name & Age
Current Process
Pain Points
Expectations
Insight
Alexey, 34 years
Uses Google Maps and social media, manually saves places.
Time-consuming process of gathering information from different sources.
Convenient place search and the ability to save everything in one place.
Users want a unified solution combining place search and travel planning.
Olga, 29 years
Uses TripAdvisor and friends’ recommendations, plans trips using phone notes.
Hard to find unique, lesser-known places; no regional recommendations.
Recommendations of local places not covered by typical tourist guides.
Users value unique experiences beyond mass tourism.
Dmitry, 40 years
Reads articles, blogs, and watches videos, writes down lists in a notebook.
Outdated information about working hours and contact details.
Up-to-date information on hours, contacts, and integration with navigation.
Reliable data increases trust in the product.
Anna, 36 years
Combines online maps with spontaneous discoveries, plans trips on the go.
Inconvenient to plan routes between multiple points.
Ability to create routes with automatic navigation.
The app should offer route suggestions between selected points.
Sergey, 25 years
Uses social media and friends’ recommendations, manually builds routes in maps.
No quick way to find current events in the region.
Filtering options for places and events by interests.
Users need filters and quick access to relevant information.
