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Teachly.ai

2024

RESPONSIBILITIES

UI DESIGN
UX DESIGN
RESEARCH

DELIVERABLES

Web Adaptive

( project )

Teachly.ai – A platform for bloggers and their followers

Provides tools for monetization: creating courses, webinars, one-on-one calls, managing communities, and customizing pages. Currently developing an MVP as a foundation for scaling and enhancing interactions between bloggers and their audiences.

( project goals )

Сreate a platform that connects bloggers and followers, providing tools for interaction, monetization, and education.

( research )

We studied the market and target audience to understand key challenges and opportunities. These steps helped us lay the foundation for a user-focused product.

01

Competitor Analysis

A review of existing platforms identified their strengths and weaknesses. The analysis highlighted popular features and revealed opportunities for improvements to make the product stand out.

02

Audience Research

Interviews with bloggers and followers provided insights into their needs, challenges, and expectations. These findings informed the development of features that cater to both groups.

03

Interaction Scenarios

User scenarios were created based on the research, ensuring intuitive and seamless workflows for all platform users.

Key Competitors

Strengths

Weaknesses

Opportunities

Patreon

Simple monetization, stable subscription system, user-friendly interface for creators.

Limited page customization, focus solely on subscriptions.

Teachly.ai can offer deeper profile personalization and a wider range of services (courses, webinars, one-on-one calls).

Kajabi

Comprehensive tools for creating courses and selling digital products.

High subscription costs, complex interface for beginners.

Teachly.ai can stand out with a more affordable and beginner-friendly solution.

Teachable

Intuitive interface for creating and selling courses.

Limited audience interaction features.

Teachly.ai can combine course management with engagement tools like community features.

Thinkific

Well-developed analytics, flexible course setup.

Limited tools for audience interaction.

Teachly.ai can offer built-in communication tools (chats, forums).

OnlyFans

Strong monetization tools, direct interaction with subscribers.

Content type restrictions, no educational or course features.

Teachly.ai can attract a professional audience by offering structured content and educational tools.

Patreon

Strengths
Simple monetization, stable subscription system, user-friendly interface for creators.
Weaknesses
Limited page customization, focus solely on subscriptions.
Opportunities
Teachly.ai can offer deeper profile personalization and a wider range of services (courses, webinars, one-on-one calls).

Kajabi

Strengths
Comprehensive tools for creating courses and selling digital products.
Weaknesses
High subscription costs, complex interface for beginners.
Opportunities
Teachly.ai can stand out with a more affordable and beginner-friendly solution.

Teachable

Strengths
Intuitive interface for creating and selling courses.
Weaknesses
Limited audience interaction features.
Opportunities
Teachly.ai can combine course management with engagement tools like community features.

Thinkific

Strengths
Well-developed analytics, flexible course setup.
Weaknesses
Limited tools for audience interaction.
Opportunities
Teachly.ai can offer built-in communication tools (chats, forums).

OnlyFans

Strengths
Strong monetization tools, direct interaction with subscribers.
Weaknesses
Content type restrictions, no educational or course features.
Opportunities
Teachly.ai can attract a professional audience by offering structured content and educational tools.

( identified hypotheses  )

( prototypes )

The prototyping phase began with analyzing user scenarios and hypotheses to create a structure that meets the needs of bloggers and followers. Key platform features, including course creation, chats, and service management, were tested.

01

Creating Wireframes

Black-and-white wireframes focused on functionality, outlining core interface elements without distractions from visual design.

02

User Journey Analysis

User journeys for bloggers and followers were studied, identifying key stages, pain points, and solutions to enhance interactions.

02

Prototype Testing

An interactive prototype was tested with the target audience to identify pain points, validate hypotheses, and collect feedback for further refinement.

( hypothesis confirmation )

( design concept and mockups )

The design concept was developed based on research and user needs. It combines minimalism, intuitive navigation, and personalization, focusing on profile customization for bloggers and ease of interaction.

( results )

The developed design concept became the foundation for a prototype, tested with the target audience, refined based on feedback, and handed off for development. The concept addresses the key needs of bloggers and followers.

01

Usability

Intuitive interface and minimalistic design for quick task completion.

02

Uniqueness

Profile customization and multimedia integration set the platform apart from competitors.

03

Development-Ready

Final mockups were prepared for handoff, including all key element states.

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